The TRUE ALIGNMENT® model is a systemic approach to assist you, your leadership team, and your organization to attain greater levels of alignment and success. Founded in 1995, the True Alignment Company collaborates worldwide with a select group of trained practitioners to provide consulting and coaching services, and deliver solutions and strategies to further your alignment.
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• August 3-5, 2017 in Boulder, CO
• October 25-27, 2017 in Boulder, CO

TRUE ALIGNMENT® Certification Workshop
For Organizational & Leadership Development Consultants, Coaches, & HR Professionals

An approach that aligns the customer experience and brand, with an organization’s culture and the leadership behavior required to reach higher levels of team and enterprise-wide success. This is what the True Alignment (TA) model and the TA tools deliver.

The True Alignment Practitioner Certification Program will provide you with the framework necessary to explore an organizations level of alignment to discover and deliver the changes and strategic initiatives needed to improve alignment and increase results.


  • Introduction to True Alignment
  • Focusing on Brand Intention
  • Aligning Culture
  • Aligned Leadership
  • Consulting Skills
  • Team Coaching
  • Assessments & Tools
  • Forward Planning


  • Application of TA at the organization-wide and team levels
  • A framework and process for strategic planning
  • Clarity of value proposition and competitive advantage
  • Alignment of brand strategy and messaging to the customer experience
  • Measurable strategies for cultural alignment
  • Leadership alignment, development, and coaching
  • Individual and team coaching opportunities
  • M&A strategies including due diligence, alignment, and integration
  • Broader application of FIRO THEORY and tools
  • Strategies to further the success of your business
  • Higher levels of personal success and satisfaction

Day One:

  • Welcome: Agenda Preview / Introductions / Individual Outcomes
  • Group Agreements
  • Introduction to True Alignment
  • Origins and History
  • Element B: Behavior / FIRO Review and Application
  • Customer Motivation
  • The Six Brand Intentions
  • Aligning the Customer Experience
  • Use in Strategic Planning
  • Application / Case Studies
  • Day One Outcomes / Personal Application

Day Two

  • Review of Day One
  • Defining Culture – The Twelve Culture Keys
  • Beyond Core Values – Measuring & Observing Culture
  • Culture Assessment & Tools
  • Uniqueness and Integration
  • Organizational & Team Alignment
  • The Role of Conflict
  • Subcultures and Integration Strategies
  • Team Coaching & Alignment
  • M&A Strategies
  • Application / Case Studies
  • Day Two Outcomes / Personal Application

Day Three

  • Review of Day Two
  • Aligning Leadership
  • Leadership Assessment & Tools
  • Creating Self-awareness: Integrating the Human Element
  • Coaching Opportunities
  • Review of Consulting & Coaching Skills
  • Personal Alignment
  • Strategic Application & Planning
  • Continued Learning & Coaching
  • Final Thoughts – Closing

Post Program

  • Personal Follow Up Coaching Session
  • Group Video Conference
  • Annual True Alignment Updates

Learning and experiential activities for the course are applied to maximize participant learning through active engagement, hands-on facilitation practice, and feedback.

Case Studies
Time is set aside to discuss real-life cases and consulting approaches.

Fee | US $2,800 including all materials.
Lodging and transportation are separate.
Duration | Three days
Class Size | from 8 to 16 participants

To register, email the following information to and we will contact you to schedule a pre-registration interview with Edgar:

  • First and last name | Email | Phone | Company & Title
  • Brief bio
  • Intention for enrolling