Barnes & Noble
Over the past two decades, Edgar Papke has led workshops for literally thousands of CEOs helping them to align their companies to their customers. True Alignment is the culmination of his work. Papke clarifies and redefines crucial connections between strategy, innovation, brand and corporate culture. A must read for any leader intent to achieve higher levels of performance and greater customer delight.
Edgar Papke offers great insights for connecting your culture to the customer. Practical and relevant for companies wanting to climb higher!
With True Alignment Edgar Papke has broken through what is typically a nebulous topic and created a framework which allows teams to effectively debate if their brand intention is aligned to their culture. Read this book if you want to win the hearts of your customer and the loyalty of your employees.